Approach
First prove that custom software is the right move.
We look for the smallest economically sufficient solution. Sometimes that is custom software; sometimes it is buying, configuring, integrating, combining approaches, or waiting.
Right to build
Do nothing → Buy → Configure → Integrate → Build → Hybrid
- 01
Discover
Define the owner, operation, cost of the current state, solution options, boundaries, risks, and success criteria.
- 02
Build
Design and deliver in short, verifiable stages, including integrations, security, testing, and production launch.
- 03
Evolve
Observe the system in operation, strengthen reliability, and take on the next bounded problem only when the value is clear.
Working principles
- 01
Build only what should be custom
- 02
Keep the problem owner and senior engineering in a short decision chain
- 03
Add complexity only where it earns its place